RM has become the new buzz word in the Consumer Goods industry! Is it really something new? Well, it is relatively ‘new’ in Consumer Goods… BUT Revenue Management as a concept has been around the block for a very long time. The roots of such practice grew in around 1978 when a handful of major airlines attempted to stay afloat in the post-deregulation era in the United States.

Revenue Management has now become the backbone of several strong organisations. However, can Revenue Management capability solve every growth challenges? Of course not… and based on my experience, I have found that there are FIVE key dependencies for your Revenue Management capability to really optimise your organisation results.

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