REVENUE GROWTH MANAGEMENT
HELPING BRANDS DRIVE SUSTAINABLE GROWTH, BOOST MARGINS,
INCREASE ROI AND THE HEARTS OF THEIR SHOPPERS
The rules of the game has changed across the last decade
Shoppers want to buy their prefered brands on a discount, or else they are likely to switch
Organisations affected due to recent commodity and £/$/€ price fluctuations
A very high % of shopper purchase decisions are made in store. Brand commoditisation is rising
A very high volume is sold on promotions across Europe, with UK leading the way at 55% level
In such dynamic market, Organisations need to make BETTER DECISIONS FASTER
REVENUE MANAGEMENT is your ENGINE FOR GROWTH
What is your reason to wanting better Revenue Management?
Revenue Management is like a well OILED COMMERCIAL ENGINE. It optimises organisation’s resources to deliver your desired results!
Revenue Management growth levers work best when deployed in sync with each other
Lean Pack Architect and Mix Management
Build a strong and lean portfolio of pack range for the right channels and customers to optimise growth opportunities and reduce cross-customer cannibalization. Ensure you build a compelling reason to care and reason to believe for both your customers and shoppers.
Investment Optimisation and Allocation
Improve visibility of your Trade Spend, including Promotion and Trade Term. Identify ROI opportunity, leveraging both internal and external factors. Efficiently structure and allocate your investment pot across your BRAND, PRODUCTS and CUSTOMERS.
Dynamic Customer and Consumer Pricing
Build a coherent pricing strategy and architect across your product portfolio, ensuring value optimisation from customer to consumer pricing. Build a defendible customer pricing based on organisation strategy and market realities.
Customer Trade Terms
Improve trade term visibility and defensibility to ensure we manage our risk exposure, and ensure we connect terms to what both organisation and customers want to acheive for a sustainable growth plan and improve ROI year on year.
ENSERE’S REVENUE MANAGEMENT (RM)
Some of the ways we can help you build best in class Revenue Management (RM) capabilities
Build business case
Assess current capability, and identify RM opportunities supported by business case
Design and build team
Design your RM team structure, identify skill-set gaps, help with team sourcing and team training
Embed growth levers
Work with your team to strategise, design and embed your desired gorwth levers
Your analytics DONE
Want to outsource your analytics? No worries, we can simply integrate with your team
Basically help you identify, design, build and embed best in class Revenue Management (RM) capabilities
Benchmark both internally and externally to identify strengths and opportunity areas
Share RM best practices
Want to know what some of the successful companies are doing in his space? Lets talk.
Deploy repeatable tools
We build and embed capabilities and toolkits, so that you can reap the benefits year on year
AND MUCH MORE
Rest assured, we take care of all the things that you need for a winning RM capability
OUR INDUSTRY RECOGNITION
All great things in life starts with a simple conversation.
Simply click the button below and request a date and time convenient for you