When I talk to brands and manufacturers, they’re still very comfortable and cosy DOING BUSINESS THE TRADITIONAL WAY. They’re still comfortable to participate in exhibitions to find distributors and wholesalers. They’re still comfortable for the retailers to manage that end-consumer relationship, the transactional value. They’re still comfortable in sending the parcel, big parcels to a distributor rather than dealing one-to-one to consumers.
The question is, WHERE ARE THE CONSUMERS OF TODAY AND TOMORROW GOING? WHERE ARE THEY LIKELY GOING TO SHOP? How to incentivize them to say YOUR BRAND IS BETTER THAN YOUR COMPETITOR. That’s the Bottom Line!
Brands and manufacturers should follow consumers & customers. If they are Going Online, SHOULDN’T YOUR BRAND DO THE SAME?
Hello. This is Sahaj, founder of ENSERE – Powering E-Commerce for Brands & Manufacturers Across Europe.
I’m not talking about having a website or something, it’s one of those common things. You can open a website and it’s almost like opening a shop in the Sahara Desert. In a desert where no one comes, no one understands, no one knows, and if someone happens to come into your store it’s like zombies in there!
Imagine if you have a retail store and if a customer comes to you to inquire about the product or understand what you do and all of the people, all of the team members within that store, are static and just standing, not talking, not moving. Do you expect the customer to buy from you in that retail store? Well, that’s exactly how customers feel on most of the websites that they visit today because brands and manufacturers and retailers are not designing e-Commerce with the consumer in mind, they are foremost humans.
Having a website is such a boring and a 20th-century thing. It’s for information. DO YOU WANT TO PROVIDE YOUR CUSTOMERS INFORMATION or DO YOU WANT TO SERVE THEM BY MAKING THEM YOUR CUSTOMER? It’s a really, really important factor.
As much as a lot of brands and manufacturers are comfortable doing business the traditional way, I would highly encourage you to start thinking about HOW YOU CAN DRIVE & CONNECT WITH YOUR CONSUMERS directly through e-Commerce because, dear friends, that’s where everyone is going.
DON’T BE THE NOKIA of the world, DON’T BE THE BLOCKBUSTERS of the world. It starts today before it’s too late. That’s all it is. Thank you very much, and speak soon.
Would love to connect with like-minded individuals who carry the same passion for Digital Transformation, or if you are BRAND owners looking for improving your E-commerce Reach and Sales.
