E-Commerce Store SEO
Client Intro:
An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.
The Challenges
- This E-commerce store SEO client was just starting out in a niche market
- There was fierce competition from the bigger brands
- The client did not have much room for the content
- 90% of the marketing budget was going into the PPC and Facebook ads
- Organic traffic was less than 20 sessions per day on average
Our Strategy
☝️ We did a complete audit of the site and a competitor analysis
☝️ Based on the data we created a detailed plan to follow
☝️ All the technical issues were resolved in the first phase
☝️ We started creating content around the specific keywords
☝️ We focused more on long-tail keywords rather than more generic keywords
☝️ This approach helped us compete with the bigger competitors
☝️ We added regular, high-quality backlinks for the site
☝️ AMP – assisted their development team in creating accelerated mobile pages
The Results
✔️ The organic traffic increased by 93% in 9 months
✔️ The revenue increased by 69%
✔️ Search engine rankings improved every month compared to bigger competitors
✔️ Domain authority and page authority increased significantly
✔️ In a matter of 6 months we started earning natural backlinks for the site
✔️ We created and indexed hundreds of new pages for the site